As COVID-19 pandemic drags on, public messaging becomes more challenging, experts say

By | September 5, 2020

Seven months ago, Dr. Brent Roussin took to the microphone in a lecture hall at the University of Manitoba’s Bannatyne campus, trying to execute a gargantuan task: putting into words what he knew — and what he didn’t know — about the novel coronavirus, which had yet to be reported in Manitoba.

As time wears on, risk communications experts and historians say it becomes increasingly difficult to effectively reach the public, even if the risk of infection and transmission continue to be present.

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